Online Business: Product First or Audience First?

Online Business: Product First or Audience First?

Strategy

It’s another one of those chicken or egg questions, as in which one came first, not what to have for dinner. Should you create a product first, and then find an audience for it? Or should you connect with others first, and then create a product for them? There are...

Doing It Offline: In-Person Workshops

How To, Leadership, Strategy

It was spring, though a slight chill still persisted in the air. This was why we elected for indoor seating when we met for lunch. My two lunch companions and I chatted about this and that, plans for the summer and the usual catch up topics. “I’m thinking about...