Tools & Relentless Automation: Behind The Scenes of a Live Enrollment Event
I run two types of paid live experiences as a launch trigger for enrolling into my premium BEACH program: a 3-hour live workshop, and a multiple day challenge-style experience. Both types of live experiences are fun, successful, converting between 5-20% from low...
Brand Is Behaviour
Brand is not really this weird nebulous thing … it’s a much simpler concept than you think. TRUE STORY — THIS ACTUALLY HAPPENED! “Ladies and gentlemen, welcome to Cancun!” What …? I was jolted out of my podcast playing in my...
Online Business: Product First or Audience First?
It’s another one of those chicken or egg questions, as in which one came first, not what to have for dinner. Should you create a product first, and then find an audience for it? Or should you connect with others first, and then create a product for them? There are...
Getting It Done in the Margins of Life
Sitting on a low wall outside our digs for the summer, I waited while my daughter ran up to grab her metro card. She would need it for the destination we had just decided on: the Apple Store in a mall on the outskirts of town. I knew it would be at least ten minutes...Starting. And Starting Again.
Six months ago, I was in my last week in Turkey. Moving boxes lined the hall and best part of our living room. A certain moving company and I were having a complicated relationship, and I was filled with that strange exhaustion that accompanies change. There was a...
Why Positive Thinking Doesn’t Work and What To Do Instead
I was excited to get out of bed and start my day. Not for the reasons you might think: I didn’t have an exciting project to sink my teeth into, I wasn’t going on vacation and I wasn’t going shoe shopping. I was excited about getting on the scale. What? I know. I weigh...Balance Is A Myth
I’ve read that that work-life balance is a myth. There’s no such thing. In a way, it makes sense, because the phrase work-life balance implies that work is not life, and life is not work. Kind of bad news for those who follow their passion and live for their “work”! I...