Access, ability, choice

Access, ability, choice

I had finally made it to my annual medical / wellness check. Somehow, between … I was about to say, “between moving and getting kids settled …”. But of course that’s not entirely true. We moved last July. Kids haven’t lived at home full time for a couple of years. So...
Brand Is Behaviour

Brand Is Behaviour

Brand is not really this weird nebulous thing … it’s a much simpler concept than you think.    TRUE STORY — THIS ACTUALLY HAPPENED! “Ladies and gentlemen, welcome to Cancun!” What …? I was jolted out of my podcast playing in my...
Online Business: Product First or Audience First?

Online Business: Product First or Audience First?

It’s another one of those chicken or egg questions, as in which one came first, not what to have for dinner. Should you create a product first, and then find an audience for it? Or should you connect with others first, and then create a product for them? There are...
Getting It Done in the Margins of Life

Getting It Done in the Margins of Life

Sitting on a low wall outside our digs for the summer, I waited while my daughter ran up to grab her metro card. She would need it for the destination we had just decided on: the Apple Store in a mall on the outskirts of town. I knew it would be at least ten minutes...