I run two types of paid live experiences as a launch trigger for enrolling into my premium BEACH program: a 3-hour live workshop, and a multiple day challenge-style experience. Both types of live experiences are fun, successful, converting between 5-20% from low...
Brand is not really this weird nebulous thing … it’s a much simpler concept than you think. TRUE STORY — THIS ACTUALLY HAPPENED! “Ladies and gentlemen, welcome to Cancun!” What …? I was jolted out of my podcast playing in my...
It’s another one of those chicken or egg questions, as in which one came first, not what to have for dinner. Should you create a product first, and then find an audience for it? Or should you connect with others first, and then create a product for them? There are...
Sitting on a low wall outside our digs for the summer, I waited while my daughter ran up to grab her metro card. She would need it for the destination we had just decided on: the Apple Store in a mall on the outskirts of town. I knew it would be at least ten minutes...
Six months ago, I was in my last week in Turkey. Moving boxes lined the hall and best part of our living room. A certain moving company and I were having a complicated relationship, and I was filled with that strange exhaustion that accompanies change. There was a...
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